Lego on the importance of play at retail

Lego’s most important feedback often comes from six year-olds, says the brand’s head of retail innovation, Martin Urrutia, on the latest episode of TheCurrent I...

HBO on how Westworld engages with superfans

At the core of the success of Westworld - HBO’s hit show that has had the most successful series debut in its history - is its engagement with fans, says Steve ...