Artificial intelligence (AI) is revamping how we live our lives, how we communicate, how we shop. And it’s doing so at a rapid pace. First Apple’s Siri, now Amazon’s Alexa; both already household names that are set to become ever more popular in the year to come. In fact, Amazon just decreed its Echo devices as the biggest sellers this past holiday season.

TheCurrent’s Liz Bacelar spoke to the “father” of Alexa, William Tunstall-Pedoe, a British entrepreneur focused on world-changing products powered by AI and other deep technology. Recorded with a live audience at the London College of Fashion, he discussed the future of the voice interface, how AI will change retail and which of Alexa’s skills is truly the most useful to him.

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TheCurrent Innovators is a podcast about the leaders pushing the boundaries of fashion, beauty and retail. Hosted by Liz Bacelar and Rachel Arthur, each episode is a frank conversation about the challenges and opportunities faced by top brands and retailers around the world today through the lens of technology. The podcast, distributed by MouthMedia Network, has showcased the likes of Stefano Rosso, CEO of Diesel; William Tunstall-Pedoe, founder of the tech behind Amazon Alexa; and Nina Shariati, who is responsible for transparency at H&M.