At CES this year, beauty and transportation were two of the most innovative sectors, from self-driving vehicles to next generation hair and skincare [LINK]. In this episode of TheCurrent Innovators podcast, we bring you Henkel and Lufthansa, two companies focusing on revolutionary technology in a way you wouldn’t necessarily expect.
First, we headed to the Henkel pop-up salon at the Venetian Hotel in Las Vegas, where celebrity stylist Kim Vo gave us an exclusive treatment with Henkel’s new product, SalonLab. This customized, data-driven service offers a 3D preview of color and texture based on each individual’s hairstyle.
“This is the first digital ecosystem of connected devices that quantifies hair and offers personalized products and services in the salons,” Anne Lemon from Henkel’s digital headquarters, explains. “Our biggest challenge right now is to evolve from a beauty company to a data-driven company.”
This is also what makes this innovation so cutting edge, Vo adds. Before SalonLab, hair analysis was done based on the stylist’s experience and expertise. Now, it is supported by scientific data. “It gives real-life results without any in-between steps,” he explains.
The second half of the episode is dedicated to the partnership between Lufthansa and Deutsche Telekom to bring more fashionable tech-innovation to the in-flight experience. The two German companies came together for Fashion Fusion Flying Lab, a program that challenged three startups to come up with solutions for a more contemporary as well as futuristic look and feel of the flying experience.
The results of this collaboration include a better chair with privacy and multimedia possibilities, chatbots that should ease the communication between passenger and flight attendant, and improved and smarter uniforms and blankets.
Torsten Wingenter, head of digital innovations at Lufthansa, told us: “The future experience of flying can’t be getting from A to B with a better experience, we have to rethink what’s happening on the flight and create new experiences. [Technology] can help us now in a new way to have a better experience.”
Deutsche Telekom, on the other hand, was interested in such a collaboration because of the possibility to look farther into the future. “We are very much into driving our brand into a digital lifestyle brand because everything will change into digitalization,” Antje Hundhausen, VP of brand experience, explained. “We are absolutely convinced that this is important to bring. As tech is getting smaller and [becoming] invisible in the clothing, this has to be stylish and it has to please our customers.”
“[Fashion] is a big part of our DNA,” Wingenter said of Lufthansa. “We have a heritage of 50-60 years of uniform fashion. It’s time to take a step further and show how service on the plane could look like in the future.”